Solink

Solink logo on wall

Deliverables

Branding,
Logo
Marketing

Challenge

Redesign the company logo to look more reflect the growth of the business and the brand while keeping it a bold and strong. Create a logo that fits better with customer logos and partners visually. The logo must work in a square or rectangular space depending on where it will be shown.

Outcome

A stronger and more recognizable brand – logo, messaging, collateral such as business cards and tradeshow handouts, and a social media presence. Gave the product a new set of colours to build a stronger look and feel that ensured to its users that it is a reliable and trusted platform.

Solink logo on wall

Solink is a video security company that helps their clients find theft and improve operations in their businesses by giving them total visibility. As a tech company the original logo used a typical blue colour that can be associated with many tech logos (ie microsoft, facebook, twitter, word, etc.) Moving forward I wanted to stay within the blue family for the final product but changed it from the typical technology blue to stand out from other tech company logos. Since the original logo was long but short it made it awkward to put it on documents with other partner and client logos. The additional S icon that was added to the left side of the logo added unnecessary length while the font choice made SOLINK look very compressed.

Old logo and new one
Original Logo Pro's
  • Long-time presence
  • Nostalgia and connection for long-term staff
  • Simplicity
  • Masculine, strong, bold
Original Logo Con's
  • Strong security vibe is now less relevant
  • Logo is not designed for ease of use
  • S and wordmark font are becoming outdated
  • Colours are muted, dated
  • Does not reflect the evolution and growth of the product
  • Looks industrial, has that B2B feel that visually implies we do not have marketing expertise
  • Lacks impact and memorability
  • Blockchain connection issues
Logo Sketches

When sketching out ideas for the logo I wanted to adding an icon into the word SOLINK so that it wouldn't add unnecessary length to the logo. Along with that it could stand alone as an alternative logo. The original logo had two links forming the S to represent LINK in the company name. Without being so literal I came up with the idea to use the O in the name to link three dots together.

The three dots are very representative of the company since they talk in threes a lot.

  • Video - pos - data
  • View - find - share
  • Motion - transaction - action
  • LP - security - operations
  • Retail - restaurants - banks
Trades brochure
Movie theatre onepager
Three Solink tradeshow banners
Solink Ideal POS postcard
Tim Hortons case study
Burger box
Buisness cards
Solink Tims camper booth
First in first out onepager
Bank onepager
Solink customer infographic
Tim Hortons brochure
Solink plus Toast one pager
Solink features